“Compete Fairly”: Social Awareness Campaign Expands Across Kyiv and the Region
As part of the campaign, more than 15 promotional visuals featuring motivational messages and images of leading Ukrainian athletes — medalists of the 2024 Olympic Games in Paris, world and European champions — have already been placed on billboards and citylights in key locations throughout Kyiv and the region.
The campaign’s goal is to promote elite sports and physical culture, foster a culture of fair play, raise awareness about the dangers of doping, and emphasize the unacceptability of manipulation in sports. The advertisements call for transparency, integrity, and respect for the rules, as the foundation of victory.
The placement of the campaign in Kyiv marks a significant milestone, demonstrating the solidarity of Ukraine’s sports community with the international principles of clean sport. The athletes involved in the project inspire young people through their achievements and affirm that competing without doping is a choice of strength, health, and trust.
The National Anti-Doping Center sincerely thanks all partners and athletes who have joined the campaign. “Compete Fairly” is not just a slogan — it is a shared commitment by those who believe in sport without compromise.