With the goal of popularizing high-performance sports and the values of fair play, and as part of the events marking the National Anti-Doping Center Day, an informational social advertising campaign titled “Play True” has been launched.
The project is implemented by the National Anti-Doping Center with the support of the Ministry of Youth and Sports of Ukraine and the National Olympic Committee of Ukraine.

The purpose of the campaign is to promote sport and physical culture as an important social phenomenon, to advocate the principles of clean sport, to foster a culture of fair play and ethical conduct, to raise awareness about the harm of doping, and to inform about the inadmissibility of manipulating results and using substances prohibited in sport.

Leading Ukrainian athletes — medalists of the 2024 Olympic Games in Paris, as well as winners and prize-winners of World and European Championships — have joined the campaign. With their achievements, they inspire millions of Ukrainians and demonstrate that victory can be achieved honestly.

The social advertisements aim both to popularize sport and to highlight the negative consequences of doping for athletes’ health, to eradicate fraud in sport, and to build respect for fair competition in line with the principles of the international anti-doping community.

This informational campaign involving respected Ukrainian athletes is a clear signal that the Ukrainian sporting community fully shares the values of clean sport, promotes transparency, integrity, and trust, and is part of the global movement to safeguard sport’s purity.

Social ads featuring motivational quotes and images of athletes will be displayed in Kyiv, Dnipro, Odesa, Lviv, Ivano-Frankivsk, Zhytomyr, Chernihiv, Chernivtsi, Vinnytsia, Cherkasy, Lutsk, Rivne, Khmelnytskyi, Ternopil, Poltava, and Kropyvnytskyi.

The National Anti-Doping Center extends its gratitude to everyone who supported this initiative and, by personal example, affirms that honesty, strength of spirit, and respect for the rules are the only path to true victory.

“Play True” is the choice of those who believe in sport without compromise or doping. It is a contribution to the shared mission of protecting athletes’ health and maintaining trust in sport in Ukraine and worldwide.