On May 27, the National Anti-Doping Center attended the 5th All-Ukrainian Sports Marketing Conference SBC Summit Ukraine 2026 held in Kyiv.

The conference became a platform for discussing current trends in sports, marketing, media, and communications. Participants addressed topics related to the development of the sports industry, effective audience engagement, and the role of communications in shaping the modern sports environment.

For NADC, participation in the event provided an opportunity to explore current approaches in sports communications and the development of sports projects in Ukraine.

NADC continues to support professional dialogue and follow modern trends in the development of the sports sector.

Clean sport requires modern communication.